Your website is your main marketing asset as we live in the digital age. Right now, consumers expect businesses to have an online presence and will view a business that does NOT have one as less professional. If you are a business owner you need a website. A professionally designed website that attracts leads, increases sales and differentiates the brand.
Consumer behavior is changing over time to adapt to modern technology. In the 1930s, advertising in the Yellow Pages was standard operating procedure for most businesses. The majority of American households used the directory on a daily basis.
Then came the World Wide Web and a new disruption to the business status quo: digital transformation. As more and more consumers realized that they could find what they needed online faster and more efficiently than a phone book, the behavior shifted away from using the printed phone book. In 2011, 70% of all Americans rarely or never used printed phone books. Also in 2011, more than 59% of consumers were already going online to find local businesses. In 2019, and the number of consumers going online to find a local business has grown to 97%. If you want them to choose your business, you have to be found online, which means you need a website.
There’s a reason so many businesses invest in a search engine optimization (SEO) website: 97% of people go online to find local businesses, and 93% of online experiences start with search engines. Believe it or not, there are 3.5 billion searches on Google per day, and right now someone in your area is online looking for your exact service.
According to the April 2017 LSA (Local Search Association) report, “Digital Consumer Studies,” 63% of consumers primarily use the company’s website to find and connect with businesses. It is a very large segment of consumers.