The hardest part of working in any industry is getting new customers. Finding your first customers to help your business grow can be particularly difficult. Just because it is difficult does not mean it is impossible. With some guidance and some effort, even the youngest translation agencies can find new clients.
Translation agencies focus on the ability to use languages correctly, efficiently, and without error. This means that any advertisement, email or website from the translation agency should be free from errors. If someone needs translation services and they see that you are wrong in some areas, what would they think? They will probably be disappointed and take their things elsewhere. Therefore, more than other industries, your content should be impeccable. Remember, the content of any advertisement or website will likely be the first thing that potential clients see of your agency’s work. You must make a good lasting impression.
Until your business becomes well known, unfortunately, you cannot expect most customers. Until then, keep reaching people. Sponsor local programs that deal with academic and multicultural disciplines. Contact businesses and individuals in industries requiring translation services. These businesses and organizations include universities, hospitals, and charities.
If you think you have a potential customer, get in touch. Maintain an email list of potential and established subscribers and prepare a newsletter to send regularly. Members of your agency should also have business cards for the people they meet. You can also call your loyal customers with special offers for your services. It is important to do these things because it reminds people that you are there. It also make them feel that you care about them which makes your agency more attractive to them.
There are many places to display your ads both virtual and physical. You should look for spots in industry magazines and local cafes and universities. When it comes to virtual ads, you should see ads on Google and Facebook. Keep your ads professional, simple and error free, so that they stay out of the ads of other businesses and make a great first impression.
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