Social media has become the fastest way to connect with a large audience of potential customers, so sellers and brands have been following them. In fact, studies have found that an estimated 223 million people in the United States alone use social media platforms.
Brands can use social media to achieve a variety of goals, but on a myriad of platforms what should e-commerce marketers focus on? While the number of recently mentioned users and the acceptance from vendors seems positive, it is important to consider how each platform can build growth for your eCommerce site, not just awareness.
The main social media platforms that refer to e-commerce sites are in fact Facebook, Instagram and Pinterest. So now, let’s see what eCommerce Marketer has to offer on each of these social media platforms.
Communicating with your customers on social media is a great way to build relationships, build interest, and encourage them to invest in your products or services. By focusing your marketing efforts on a select few social media platforms, you can create a campaign that maximizes return on investment (ROI).
Facebook for e-commerce: There is no doubt that Facebook is the most used social media platform in the world. Facebook’s audience targets a large number of these platform keys to attract potential customers to your eCommerce site.
Instagram: Instagram (also owned by Facebook) provides an attractive way for ecommerce marketers to engage products in the marketplace due to their high visibility. This allows users to tag companies in their own posts to advertise related products. With around 104.7 million users, Instagram’s audience is by no means negligible and the site has some advanced social commerce features on the main social platform. The two most important are Instagram shopping and Instagram checkout.
Pinterest for eCommerce: Pinterest cannot be one of the top three social media platforms. However, it is definitely the best platform for those with an eCommerce agenda. Pinterest, known for its wide range of creative, ambitious and product-based posts, has aligned itself well with the customer journey.
YouTube – You can create and publish your own video content, sponsor videos from popular producers, and serve ads with videos or banner ads. You can also target ads based on people’s interests, demographics, or purchase intent. YouTube ads use the same platform as Google AdWords, re-marketing ads, and Google Shopping.
LinkedIn: LinkedIn is definitely a platform for companies looking to start or advance their careers. You can create a company page to post updates, images and other content. Your team members can also credit your job on your page.