Today, 94% of consumers and businesses search the Internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return. People tend to visit websites that are at the top of these lists because they appear to be more relevant to their search. You can find your competitors at the top of these lists. Study shows that if your website is not at the top 10 of this list, you’ll never reach your customers online. If you’ve ever wondered why your competitors’ rank is better than yours, it’s because of a marketing technique called SEO.
Seo means search engine optimization. This technique helps your site rank higher than the millions of other sites in response to certain keywords that were in search. The search engine system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings, it helps more people to find you to get higher rankings. Your website must have all the ingredients that search engines are looking for. This is where SEO can help. The search engines look for text contents, links, page titles and other pieces of relevant information contained in the HTML code of your website. This way, when someone searches for books, the search engine will narrow the results to show pages to contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without Seo, your site will never be found online. In today’s competitive world, you need solid SEO techniques.
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